HISTORIC SCOTTSDALE NEIGHBORHOOD TO CURATE ECO-FRIENDLY MURAL Scottsdale, Ariz. (August 17, 2020) -- The Reduce Reuse Recycle mural, #R3Mural, makes a return to the Valley. The painting, made from upcycled paint, billboard vinyl and wood, plays into this year’s theme of adaptive reuse. Located within the town’s proposed historic Garden Apartment District, a few steps south of Hotel Valley Ho. The neighborhood has recently been recognized as a cultural asset, responsible for ushering in and welcoming back Scottsdale’s first seasonal tourists. Created with the help of local kids groups, Big Brothers Big Sisters, and made entirely from repurposed materials, #R3Mural is the 2nd billboard-sized painting of its kind to come from a local collective of contributing artists and educators. Art director Thomas Blee-Carlyle said of the collaborative work, “In my 30 years as a professional artist, this project was one of the most fulfilling, because it combined three of my passions: interactive public art making, historic preservation and the use of repurposed materials.” This year’s theme spotlights “Adaptive Reuse,” adapting to and reusing a building for a purpose other than which it was originally built or designed. Each time #R3Mural is produced with the philosophy of Reduce Reuse Recycle it helps to educate and remind everyone about the exciting possibility for change when we embrace innovation. Garden apartments were the most popular type of multi-family structure built during the halcyon days of the American west. Noted for their post and beam design, vibrant themes, and use of outdoor spaces, over 150 garden apartments, each between 18 and 36 units, were built in Scottsdale between 1954 and 1968. The proposed historic Garden Apartment District is made up of the 18 remaining garden apartments, built as motor inns following the opening of the Hotel Valley Ho motor resort in 1956. Adaptive reuse became the inspiration for this year's mural after the city rezoned an underutilized apartment to a restaurant. “From there we began to map out what type of business each building originally opened as, and what type of business they are today,” says mural founder Ben Brosseau. His team of district ambassadors discovered lots had changed. #R3Mural will hang on the east facing wall of Park Paradise condominiums at 6936 E 4th St, Scottsdale, AZ 85251. A live virtual reveal will air on the Scottsdale Garden Apartment District website, sgadaz.com, Friday, August 14 at 12:00pm MST. A YouTube channel with the edited version of the reveal will run after that, filled with commentary and short talks about adaptive reuse and how it relates to historic preservation. For more information visit http://sgadaz.com or contact Ben Brosseau at ben@auxpr.com or call (310) 429-6971. ###

Sponsor a breeze block for front and center placement on our semi-permanent outdoor selfie wall, on Scottsdale Garden Apartment District's official website http://sgadaz.com, self-guided walking tour maps, press releases and more. Sponsorship runs for the duration of the mural, 12-18 months. Visit http://auxpr.com/r3mural for more information or contact Ben Brosseau at (310) 429-6971 or ben@auxpr.com.

More atm http://auxpr.com/r3mural

Scottsdale's favorite mural turns one, For more information visit http://auxpr.com/r3mural

HISTORIC SCOTTSDALE NEIGHBORHOOD TO CURATE ECO-FRIENDLY MURAL Scottsdale, Ariz. (August 17, 2020) -- The Reduce Reuse Recycle mural, #R3Mural, makes a return to the Valley. The painting, made from upcycled paint, billboard vinyl and wood, plays into this year’s theme of adaptive reuse. Located within the town’s proposed historic Garden Apartment District, a few steps south of Hotel Valley Ho. The neighborhood has recently been recognized as a cultural asset, responsible for ushering in and welcoming back Scottsdale’s first seasonal tourists. Created with the help of local kids groups, Big Brothers Big Sisters, and made entirely from repurposed materials, #R3Mural is the 2nd billboard-sized painting of its kind to come from a local collective of contributing artists and educators. Art director Thomas Blee-Carlyle said of the collaborative work, “In my 30 years as a professional artist, this project was one of the most fulfilling, because it combined three of my passions: interactive public art making, historic preservation and the use of repurposed materials.” This year’s theme spotlights “Adaptive Reuse,” adapting to and reusing a building for a purpose other than which it was originally built or designed. Each time #R3Mural is produced with the philosophy of Reduce Reuse Recycle it helps to educate and remind everyone about the exciting possibility for change when we embrace innovation. Garden apartments were the most popular type of multi-family structure built during the halcyon days of the American west. Noted for their post and beam design, vibrant themes, and use of outdoor spaces, over 150 garden apartments, each between 18 and 36 units, were built in Scottsdale between 1954 and 1968. The proposed historic Garden Apartment District is made up of the 18 remaining garden apartments, built as motor inns following the opening of the Hotel Valley Ho motor resort in 1956. Adaptive reuse became the inspiration for this year's mural after the city rezoned an underutilized apartment to a restaurant. “From there we began to map out what type of business each building originally opened as, and what type of business they are today,” says mural founder Ben Brosseau. His team of district ambassadors discovered lots had changed. #R3Mural will hang on the east facing wall of Park Paradise condominiums at 6936 E 4th St, Scottsdale, AZ 85251. A live virtual reveal will air on the Scottsdale Garden Apartment District website, sgadaz.com, Friday, August 14 at 12:00pm MST. A YouTube channel with the edited version of the reveal will run after that, filled with commentary and short talks about adaptive reuse and how it relates to historic preservation. For more information visit http://sgadaz.com or contact Ben Brosseau at ben@auxpr.com or call (310) 429-6971. ###

Greetings influencer! As part of the City of Scottsdale AZ's Development Review Board application and public hearing process for obtaining approval for this year’s mural, our friends at the city have asked me to share with you the following information. The Reduce, Reuse, Recycle mural (#R3Mural) is a 9' x 27' painting, which hundreds of people have helped to create. Launched at our first annual event, RE: V, last August, kids & adults of all ages and backgrounds joined artist Tom Carlyle to set up the core layout of the artwork. After that, Carlyle completed the 50's cubism inspired, 4-panel mural. #R3Mural is made using repurposed vinyl billboards, donated to us by Lamar Advertising. The paint was donated by local start-up Green Sheen. The framing for each of the murals is made from repurposed wood. Once the mural has been shown and properly evaluated, it is donated to charity. The condominiums and apartments within the boundaries of the Scottsdale Garden Apartment District were first built as motor inns. This "cluster" of buildings was crucial to the establishment of Scottsdale as a popular destination. #R3Mural is meant to commemorate that heritage. We believe the east wall of Park Paradise, 6936 E 4th St, Scottsdale, AZ 85251, is the perfect location for it. Visit http://Auxpr.com and take the path that's brought us to this point. Check back for events news or join our email newsletter to become an official Scottsdale Garden Apartment Ambassador, we'll send you some cool stickers, wherever you live! If you have questions or comments, in support of or opposition to our plans, please contact a city planner at 480-312-3111. Our pre-application number is 529-PA-2019. Best, Ben Brosseau Ambassador, Scottsdale Garden Apartment District Commissioner, Scottsdale Historic Preservation Commission REALTOR® ben@auxpr.com (310) 429-6971 HomeSmart Biltmore Branch 3333 E Camelback Rd, Ste 150 Phoenix, AZ 85018